If your wedding planning business is the first business you’ve ever started, you may have been surprised to discover how much you need to market your business to attract brides.
And, if you’re like most new planners, the thought of having to constantly promote yourself strikes fear in your heart and and may be making you hesitant to do any marketing at all.
Here are 3 types of marketing fears you might be having and how to overcome them:
1) Fear of embarrassment
If you’re basically shy and not used to talking to people you’ve never met before, you might feel embarrassed by the thought of having to tell brides how great you are.
Make it easier to do this by having a portfolio filled with photographs of examples of your work and testimonials from former brides that you can present when meeting new brides. Your portfolio will make it easier to talk about how great your work is.
Also, practice by talking to your family and friends about your business, it’s possible that your discussions with them will even bring you some referrals.
2) Fear that you don’t have the perfect marketing message
Perfectionism will stop you from being successful. Every wedding planner has a period of trial and error before they know their niche well enough to present a message that will bring them the brides they want.
Start somewhere, do research on your niche of brides, find a message they may respond to and give it a try. If you try it for a while and it doesn’t work, try something else. The important thing is to get yourself out in front of brides.
3) Fear that effective marketing will cost you a lot of money
You’ll have to invest some money in marketing but social media accounts that you use, like Facebook, Twitter or Pinterest, are free unless you want to invest in advertising. Websites and blogs are inexpensive and you can advertise on wedding websites for a relatively low cost.
Attending wedding planner association events and business networking events may cost a little money but if you choose the right ones, they can bring you vendors and business partners who can help you get clients.