Become a Top Wedding Planner – 4 Tips for Launching and Branding Your Business That You Can Steal from a Trump

 

Build a Strong Brand When Starting a Wedding Planning Business

In my last post I shared tips on negotiating from Ivanka Trump’s book The Trump Card: Playing to Win in Work and Life.  Ivanka not only is vice president of development and acquisitions in the Trump Organization she launched a successful jewelry business, Ivanka Trump Collection.  She shared tips for launching and and branding a business.  Here are 4 tips that you can use for your wedding planning business:

#1. Create a strong and consistent identity

Decide from the beginning what your business will be known for.  Ivanka’s example, when people think of the Trump Organization, they think of luxury, glamour and elegance.

#2. Define your market

As I’ve said many times, do research and decide on your target market, find out what they need and how you can best reach them.

#3. Focus on customer service

Have a plan in place to give excellent customer service.

#4. Hold off spending whenever possible

Be careful that you spend money on the things that will make the biggest impact your business firstFor instance, it is easy to get swept up in a fancy, expensive websites. Do your homework, check different vendors and make sure that what you select is within your budget.



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