Become a Top Wedding Planner – 5 Obstacles That Keep Wedding Planners from Blogging and How to Overcome Them


Whenever a new wedding planner comes to me for mentoring, I check out their website and their blog. More often than not, there isn’t a blog. They tell me they know it is a great way to attract brides and market for free, they’ve heard it all before, but they just can’t get started. This might be your problem too.

Here are 5 obstacles that may be stopping you from marketing successfully by blogging, and how to overcome them:

Obstacle #-1 –  You  worry about which blogging platform to use

There are many different blogging platforms, don’t get bogged down with discussions on which one is the best one. The best one for you is the one that you will use, so start with whatever platform is easiest for you. For many, it is Blogger. This is run by Google, it’s free  and you can be up and blogging in about 10 minutes.

Obstacle #-2 –  You think you can’t blog because you aren’t a writer

You don’t have to be a professional writer, you just need to give information that is valuable to the brides in your niche. You could do this by writing some content then illustrating it with photos from the weddings and events that you are planning. Or, if you are comfortable talking in front of a camera, tape yourself giving tips and post the videos on your blog. You can also occasionally have guest bloggers, for example, ask wedding vendors in your network to offer tips to your readers. 

Obstacle #-3 – You think you don’t have the time

You don’t have to spend a lot of time writing long blog posts. In fact, they are most likely to be read if you keep them short. Blog about a wedding planning tip, maybe something you did the day before as you were working on a wedding, or something you read in a bridal magazine (please give credit to the magazine as your source).

Obstacle #-4 – You worry about what to write in your first blog post

In your first post, write briefly about who you are and your company. Then tell readers what you will be blogging about in the future.

Obstacle #-5 – You worry about being perfect

There are many good things about blogging, posts are quickly picked up by the search engines – which means brides can find you more easily, you can create a link to your website – which will bring more traffic to your site, and, for perfectionists, blog posts are easy to edit. If you suddenly discover you misspelled a word or think your post on a topic needs more information, you can change it without a lot of hassle, it doesn’t have to be perfect.

Don’t allow these obstacles to stop you from using one of the best ways to market your business online.

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One Response to “Become a Top Wedding Planner – 5 Obstacles That Keep Wedding Planners from Blogging and How to Overcome Them”

  1. Rosanna Tarsiero

    If I may add something, Sharon…

    Simply put, some wedding planners don’t have anything to say. They are too concerned with “fitting in” (either with traditions or with “untraditions”), call anything they see “gorgeous” (whether it looks gorgeous or not) and are happy and proud to be that way.

    For being a successful blogger, one needs an opinion. And many don’t have any, in the sense that the one they have isn’t theirs :)

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