Become a Top Wedding Planner – 5 Things to Do After Exhibiting at a Wedding Fair


Exhibitor at the San Francisco Wedding Fair -

Are you planning to market your wedding planning business at a wedding fair? Make sure you have a plan in place of what you are going to do after the show to make the most of your time and money as an exhibitor.

Here are 5 things that should be included in your post-wedding fair plans:

  1. Contact the brides or grooms who took the time to talk to you and gave you their contact information because they are seriously interested in you. Remind them who you are, mention any details about their wedding that they shared with you (this means you need to take notes during the fair), and tell them you would like to follow up on your discussion to plan their wedding.

  2. Email all of the people who came to your booth and the people on the attendee list that the wedding fair management provided. Remind them who you are and the wedding planning services that you offer. Also remind them of any specials you might have offered at the fair, for example a free consultation or discount. You can send an html email through a service such as Constant Contact or Vertical Response that allows you to use your logo and any images from your exhibit.

  3. Not everyone is ready to hire you right away. Write a series of emails with wedding planning tips that you schedule to automatically go out to attendees once a week so you stay fresh in their minds. You can do this through the html email services.

  4. Contact any wedding vendors you met that might be good partners for you and schedule meetings to learn more about them.

  5. Do a post-fair evaluation. Ask yourself questions such as these:
  • Did the show draw the brides who are in my niche?
  • Were attendees interested in my services?
  • How many good, solid leads did I get?
  • Did I bring the right brochures and did I have enough?
  • Was my booth in the right location?
  • Was there too much competition?
  • Was it worth my time, money and energy to be an exhibitor?
  • Would I want to do this fair again?

These things should be done within 48 hours of the close of the fair so you are still fresh in the attendees’ minds and you can easily recall the details of the event.

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