Become a Top Wedding Planner – 7 Mistakes to Avoid When Meeting Potential Clients


Wedding Planner Making Sure She is On Time

The first impression is the lasting impression.  When you set up your first face-to-face meetings as a wedding planner, you need to make sure you DON’T make these mistakes:

Mistake #1 – You arrive late.

A well-known sales coach teaches people there is only early or late.  Plan to arrive early to any meeting you have.  Make a trial run to the meeting location if you have never been there before.

Mistake #2 – You smoke or take a smoke break during the meeting.

Many people don’t smoke and a non-smoking bride might be concerned about your need to smoke on her wedding day.  She might also be concerned that anything you do such as mail invitations, or create favors, will smell of smoke.

Mistake #3 – You drink an alcoholic beverage and eat a large meal during the meeting.

Even if the potential clients order drinks or lunch, you should refrain from doing so.  Keep it a business meeting and stay focused on the finding out if this is a good client for you and on selling them on using your services. 

Mistake #4 – You leave your cell phone on.

The people you are meeting with should have your focus.  If you stop to check your phone or take a call, the potential clients will believe you will not give their wedding your full attention.

Mistake #5 – You wear heavy cologne.

Many people have allergies, it is best to not use cologne when you are meeting someone of the first time.

Mistake #6 – You dress casually.

No matter where you are meeting or what your potential clients might be wearing, you should be in business attire.

Mistake #7 – Your purse, pockets, portfolio, or briefcase is messy and disorganized.

If you have to shuffle through old receipts, breath mints, and candy bar wrappers to find a pen and notepad, the potential client will think you are messy and scattered and won’t believe you can do a good job planning and organizing a wedding.

Prepare in advance to make a good first impression and you’ll have no trouble getting potential clients interested in working with you.

Share this article


One Response to “Become a Top Wedding Planner – 7 Mistakes to Avoid When Meeting Potential Clients”


    I agree you must be on time and professional in appearance to be a good wedding planner.

Leave a Reply