Become a Top Wedding Planner – Beware of Dishonest Advertising Sales Practices


I received a call the other day from a sales representative who said she was a certified sales agent for a major search engine company. She said she was calling because I had a ranking in the search engines of 4.5 out of 5. She wanted to know if I wanted to take advantage of my ranking and attract more traffic by buying advertising that would put me at the top of the page for my type of business.

I asked her 3 questions:

1) Where can I see that I ranked 4.5 out of 5?

She said it was only something her company could see, it was not public.

2) I have many websites, which website were she referring to?

She didn’t know which site and said it didn’t matter, I could get advertising for any site I wanted.

3) What is my profession?

I figured if I came up with a high ranking, she must have an idea of what I do. But, she didn’t. She read off a list of different professions, only one of which was close to wedding and event planning.

Upon further discussion, it was clear that her company had bought a list of names and was calling everyone on it to sell advertising. There is probably noting wrong with what she was selling, although it is difficult to tell whether it would really bring the qualified buyers she claimed it could. But there is something wrong with telling me I received a high ranking when such a ranking may not even exist. I refused her offer and hung up.

If anyone calls or emails trying to sell advertising, ask questions and be sure you are dealing with honest people who have products that can deliver the results you want.

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