Become a Top Wedding Planner – Did You Market Your Wedding Business Today?

 

Wedding Planner Worried About Marketing

A wedding planner mentioned to me that she was feeling inadequate, working on one wedding with nothing lined up next and no time to do any marketing. I know the feeling, you feel bad because you should have been marketing all along but you didn’t and now you are very worried about where your next client will come from. But you still are not taking the time to do your marketing. . .

If this is you, here are 3 things you need to do:

1) Let go of your feelings of inadequacy, spending time feeling guilty or bad about not doing what you should have done isn’t going to help you now.

2) Read my blog post on recognizing time thieves and rid yourself of any that are in your life.

3) Take action now and make it easy for yourself by starting with one 30 to 60 minute marketing task a day. If you tell yourself you need to spend all day marketing, you’ll get distracted, never get it done and go back to feeling inadequate and not having clients.

Here are 8 marketing tasks that take 30 to 60 minutes or less, just select one to do each day:

  • Write a blog post. If you don’t have a blog, start a quick, easy free one at WordPress, TypePad, Posterous or Tumblr.
  • Make sure your website is optimized to get traffic. Especially make sure your Title Tag has the correct information. Read my blog post on getting found by search engines if you haven’t done this.
  • Update your portfolio.
  • If you don’t have one already, set up a Facebook fan page. If you do, make sure your blog is linked to it. Also send a quick comment with some valuable information for your fans such as a wedding planning tip, information about local bridal fairs, or where they can go to find wedding gowns at discounted prices.
  • Contact former clients and ask for testimonials, then post them on your website.
  • Attend a social or business event that includes brides in your niche or people who would be able to exchange referrals with you.
  • Research a new wedding vendor to add to your network and call and suggest meeting for coffee.
  • Keep in touch with former clients by dropping handwritten notes in the mail letting them know you are still thinking of them. This will keep you in their mind when they plan other events or have friends who are getting married. However, don’t make your note just a sales pitch.

Once you get into the habit of spending a little time each day marketing your business, it will become easier for you to take the time to do it.



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