Become a Top Wedding Planner – Do "Pay-Per-Leads" Really Work?


Wedding Planner's Wallet

I recently started getting a lot of wedding and party planning “leads” from a “pay-per-lead” company and noticed on a few of the social media sites that other planners have started to receive them also. The “leads” provide the date, budget, number of guests, and location but charge to give contact information.

Since I don’t know anything about this “lead” company and never requested they send me leads, I decided to do some research.

I found that they send leads to other event professionals also, such as photographers, entertainers, and venues. Some of the vendors have had success but I was not able to find any wedding or event planners who booked clients after purchasing the leads. Most did not get any response after emailing or calling the contact. Others found that the budgets set for the events were unrealistic (I received one for a party for 150 with a $1000 budget) or the contact had already hired someone before they received the lead.

The leads are not expensive to purchase, less that $3.00, however it costs time and energy to pursue any lead. So, before you decided to purchase leads, investigate the source carefully. It will probably be more worth your time, energy, and money to pursue other places to get leads and referrals, such as online and offline networking groups.

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2 Responses to “Become a Top Wedding Planner – Do "Pay-Per-Leads" Really Work?”


    I agree! The pay per lead or even the per “credit” websites have not been helpful, in fact I wonder if they are even real. The budgets are totally unrealistic ($200 for a wedding cake serving 300 person wedding…really?– I guess they are sending the leads to Costco too!) and I have never gotten a response from the half dozen or so that I purchased that sounded like a perfect match for my company and their request. Thanks for writing about that topic!


    Hi Tracy,

    Thanks for your comment. I guess wedding planners aren’t the only ones not having luck with them.

    They probably aren’t all real leads.

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