Become a Top Wedding Planner – Email Requests for Rates
As a wedding planner you will get emails from brides asking you to quote your rates. Today a friend sent me a letter from an ezine in which the owner of an entertainment company asked what to do when brides call just to ask about rates. When they offer the information, they never hear back from them again. Jeffrey Gitomer, well-known author and expert on sales and customer service, told the business owner to ask the bride what type of entertainment she wanted, inexpensive or memorable, explain the differences and tell her that their entertainment is personalized.
You need to craft a message so you are prepared when you get a similar email. Many brides are just shopping around, looking for free planning tips and comparing prices, they are not serious about hiring you. Don’t spend a lot of time emailing them and don’t send proposals in hopes that they will see how good you are and hire you, because they won’t. A bride who is serious about hiring you will be more than happy to meet with you in person, share information about their wedding, get to know you and sign your contract.