Become a Top Wedding Planner – Focus on Getting More Clients


Wedding Planner Listing Sales and Marketing Activities

As a wedding planner, you might not think of yourself as a salesperson. In fact the very word “salesperson” may be unattractive to you. But because you are in business for yourself, you actually are a salesperson in addition to being a wedding planner.

Years ago I read an article on selling that suggested making a list of everything that you can do to get clients based on how you have gotten them in the past. Then focusing more time and energy on those areas to increase sales now and in the future. It simple and effective and it really does work.

Here are 4 ways to bring in clients that you may have been successful with in the past that you can focus doing again, add your own items to the list. If you are a brand new wedding planner, these are things you may want to begin doing:

1) Keep in contact with former clients

Many times new clients are referrals from past clients so make sure you stay in touch with brides whose weddings you have planned. Even if you planned their weddings for free, before you started your business, those brides can be sources of great referrals. Also, if you are willing to plan other types of events besides weddings, let your former brides and grooms know that you are available for birthday and anniversary parties, showers, bar and bat mitzvahs, and other celebrations.

2) Follow up with people who have shown an interest in your services

Whether you meet a potential client at a wedding fair, business event or social event, get their contact information and stay in touch via ezines or postcard mailings.

3) Fully utilize the Internet

Brides do a lot of research on the Internet so make sure you have a website that is up-to-date with your latest testimonials and photographs, a blog that you post to frequently (so search engines will find you), a Facebook Fan page and a Twitter account that you visit and comment on every day.

4) Keep up relationships with wedding vendors

Stay in touch with the vendors you have worked with and make it a point to meet new ones to increase your network. This could not only help you get more referrals but also help you learn more about the brides in your niche so you can market to them more effectively.

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