Become a Top Wedding Planner – Help Your Brides With Their Wedding Cake Budgets


As a wedding planner, you’ve probably watch cake shows on television (such as Cake Boss, Amazing Wedding Cakes, and Ultimate Cake Off ) to get ideas on how cake designers and bakers work and get inspiration to pass along to your brides. Your brides probably watch these show also, along with looking at spectacular cakes in bridal magazines, and may be dreaming of multi-tiered cakes with rolled fondant. But the no one mentions the prices of these over-the-top cakes and unless your brides have big cake budgets, you may want to give them some ideas about how much cakes cost before they approach cake designers and bakers.

The Fall/Winter 2010 issue of area-specific Brides magazines, mine is Brides Northern California, has an article, “What a Cake Costs.” It will give you the basics of cake costs and the choices brides can make that might can lower costs. If you are just starting to learn about wedding cakes, you might want to pick up a copy of the magazine.

Here are 5 tips from the article:

1) Custom designs cost more because the designer needs to create the design and figure out how to execute it.  Brides can save money by choosing an affordable design from the baker’s portfolio and having it slightly altered to suit the color and style of the wedding.

2) The rolled fondant you see on many of cakes on television is expensive because of the labor involved. Colored fondant is even more expensive since it is additional labor to knead coloring into the icing. Buttercream is cheaper but it does give a whole different look to the cake.

3) The realistic flowers on cakes are made of gumpaste and are time-consuming to make. Fondant flowers are quicker to make and therefore less expensive. They won’t be as detailed as ones from gumpaste but are still very attractive.

4) Intricate piping takes time and skill. If your bride wants piping on her cake, have her select a simple sign.

5) Hand-painting, needed to add designs on fondant, give a pearlized  look to flowers or add gold leaf to a cake, also demand a lot of time and a high amount of skill so it can be expensive.

If the bride is on a tight budget, help her have realistic ideas in mind before meeting with a cake designer and baker.

The photo above is from a YouTube video of Cake Boss.

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