Become a Top Wedding Planner – How Will People Remember You?


Wedding Planner Meets Another Professional

As a wedding planner, you have probably invested time and money creating an attractive logo, website and marketing materials. But what do you think people remember about you when they think of hiring or referring you? Your “design look” is a part of it, but it is also how you act and dress, what you write on Twitter and Facebook, and what you say in person.

I recently came across an example of what you don’t want to say:

I attended a networking event and a wedding vendor came up and introduced herself to me. I asked her to tell me a little about her business, she started with, “My husband divorced me after 19 years of marriage. . .” She went on to tell some details of that event in her life before sharing with me any information about her business. Because I wasn’t the only one in the room to whom she told her lengthy story, she has now branded herself among the business community as the “vendor shares too much personal information” instead of the “great vendor who does fabulous work”.

It’s not wrong to talk about things that have made an impact in our lives but we have to find the appropriate time and place to do it, then share the appropriate amount of information. Telling detailed personal information to a stranger at a business event is not the appropriate time or place.

Make sure when you are out meeting other vendors and potential clients that you keep your communications professional. You want people to know, like and trust you and think of you as a dynamic, professional wedding planner who could do a great job for them or anyone they refer.

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