Become a Top Wedding Planner – 6 Tips for Becoming the Perfect Planner for Today’s Brides


Weddings have changed a lot in the last few years due to the desire to create one-of-a-kind weddings that break age-old traditions and to the way technology has helped brides connect around the world.

The June 2011 issue of Brides magazine has an artilce that talks about today’s brides that will help you learn how to be better wedding planners to brides in their 20’s and 30’s.

Here is a look at today’s brides along with tips on how to use the information:

1) They use the Internet for information

Not news to us but once brides had to rely strictly on bridal magazines and shows to find out the latest trends and to get ideas. Today they read blogs (hopefully, yours), visit wedding websites and exchange information with brides all over the world in wedding discussion boards and forums.

(Tip – this means you need to be on the web providing the information that the brides in your niche would find to be the most valuable.)

2) They want it their way

Couples chose themes, colors and food that reflect who they are, their hobbies, interests and personalities. For the most part, they no longer strictly follow tradition.

(Tip – get out and learn about different cultures, food, drink, architecture and music. Read a wide variety of books and magazines. You want to be familiar and comfortable with the lifestyle and tastes of the brides in your niche.)

3) They choose unique venues

Weddings are no longer just in places of worship, banquet halls, country clubs and hotels. Couples are choosing to get married in places that reflect their interests.

(Tip – be prepared for requests for unique venues. Check local museums, amusement parks, universities, art galleries, stadiums, and planetariums as possible wedding venues.)

4) They’re holding same-sex weddings

With gay marriage legal in some states, couples are coming out and celebrating their love in big ways. The demand has been great enough that some wedding planners are specializing in helping gay couples tie the knot.

(Tip – you don’t have to be gay to help a couple plan a same-sex wedding but you do want to understand their needs and concerns before you decided to specialize.)

5) They have concerns about protecting the planet

Many couples today think carefully about the impact their wedding has on the environment. They reduce waste by emailing invitations, they hold their event in a place where guest don’t need to travel very far. They utilize local foods and flowers and they use recycled product whenever they can.

(Tip – there is a great deal of information available on holding “green weddings” and events. Even if your couples don’t go entirely “earth friendly” they may want to incorporate some practices into their weddings. So no matter what you niche, make sure you can answer questions about adding “green” elements to a wedding.)

6) They’re socially conscious

Couples may want guests to give charitable donations rather than accept lavish gifts. Or they may want to make a charitable donation in lieu of giving out favors.

(Tip – be aware of local charities so you have ideas for your brides. You might also want to suggest using OneHope Wine that donates half of their profits to charities or suggest donating to Wish Upon a Wedding, an organization that  provides weddings to couples facing terminal illness or other serious life-altering circumstances, regardless of sexual orientation.)

You can read more about what brides want in their weddings in the article in Brides magazine.

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