Become a Top Wedding Planner – Market Your Business with Videos

 

Have you utilized video to market your wedding planning business? YouTube is the second most popular search engine, Google is the first, so it’s just good sense that you should post some videos on their site.

I was watching Oprah yesterday and she had young singing sensations Justin Bieber and Charice on her program, both of whom got found on YouTube. I’m not saying that you can become an “overnight” sensation and be on Oprah after uploading videos, although anything is possible, but you can get noticed by potential clients when you market with videos.

If the thought of making videos fills you with fear, here are 5 things you should know about creating video for your wedding planning business that may make it easier for you to consider:

1) You don’t have to have a lot of expensive equipment

Your digital camera may be able to take video, you might have a family camcorder or your computer may have a webcam. Or you can purchase a relatively low cost pocket video camera such as the Flip UltraHD Camcorder, 120 Minutes (Black) or the Kodak Zi8 Pocket Video Camera (Black) that make it easy to film and upload your video to the Internet (you may be able to find them used on eBay). Make sure you have good lighting and can be heard on the video. Don’t use the video camera on your mobile phone, the quality will not be very good.

Ask a friend to film you or use a tripod and do it yourself.

2) You don’t need to look like a movie star

No one expects you to look like a celebrity. You might want to wear makeup and if you’re unsure what makeup might look good in front of the camera, go to a department store and ask for help. I’ve found the salespeople at Mac makeup counters pretty savvy about makeup for video.

3) You don’t need to sound like a movie star.

You may be a little uncomfortable speaking in front of the camera in the beginning but don’t worry, it’s your content that brides are interested in hearing.

4) Highlight your expertise

I’ve seen some videos that are just sales pitches, that won’t turn anyone into a customer. Offer wedding planning tips, show that you are an expert at what you do, and send them to your website or blog to get more information. Or you can send them to a special web page and give them a free report with more tips when they give you their email address, this way you can keep in touch with them. Look at my page for getting tips on becoming a wedding planner to get ideas for what you want to do.

5) Use your video in multiple places

You can put your video on YouTube and on many other video sites. If you use TubeMogul.com, you just upload it once and select where you want it sent. And don’t forget you can use it on your website and blog.

I book that taught me a lot about making videos is YouTube for Business: Online Video Marketing for Any Business.

After you make your first video, post the link to it in comments so we can all see it!

Disclosure – links are meant to show you the products I’m referring to and are to my affiliate account on amazon.com. The products can also be found locally.



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