Become a Top Wedding Planner – New Wedding Planning and Business Ideas From Top Wedding Professionals


Looking for a new way to approach your wedding planning and be unique? The March/April 2011 issue of Special Events magazine interviewed three successful wedding professionals who took the idea of wedding planning to a new level.

Here is what they did:

1) Used the concept of branding for the bride and groom

K.I.M. Media and Design by K.I.M typically works with corporate events, branding, product launches and public relations. When they decided to plan weddings, they took the same approach they do to branding a company, they asked couples what message they want to convey to their guests. They then help brides and grooms define what their guests will be talking about when they tell others about their wedding.

They also use vendors that most wedding planners might not consider, lighting designers and sound technicians who are experts at corporate events and understand how to carry out brand messaging.

2) Created a members-only wedding concierge service

Boston Bridal Lounge offers a wedding concierge service to couples who pay to become members. Brides and grooms who are not looking for full-service planning but want personalized recommendations and assistance in wedding planning can visit the Lounge to find vendors, peruse look-books and get the expert advice that they need.

3) Became trendspotters

The Wedding Guys not only produce weddings, they study trends in other industries, like interior design, and determine how they can be used in wedding design and decor, and present them to brides in bridal shows. They also produce wedding fashion shows to help bridal designers reach buyers and the media. 

Use these ideas to think of your own business in different ways. What experience, skills, knowledge and passions can you bring to your wedding planning business to add value to your services and be unique?

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