Become a Top Wedding Planner – Plan Engagement Parties


Wedding Planners Should Market Engagement Parties

Yesterday I blogged about marketing your wedding planning services to couples who are getting engaged during “engagement season.”  You should also let people know that you are available to plan engagement parties.

Here is an except from my ebook, “Become a Top Wedding Planner – Start a Successful Wedding Planning Business”, that talks about engagement parties and how to plan them.

Engagement Party
The engagement party is an opportunity for the families of the couple to meet and get to know one another.

Who Hosts
Traditionally, the parents of the bride host the event. However, today the groom’s family or other family members and friends can host. The couple should be consulted so no more than one party is thrown in the same city in honor of their engagement.

Who Gets Invited
The families of both the bride and groom should be invited so they can begin to get to know each other. Close friends are also invited, if they live in the area. It is best not to ask people to travel for an engagement party and a wedding unless the bride and groom know the guests would want to attend both. Make sure that the hosts do not invite anyone who the bride and groom are not going to invite to the wedding. If they have not yet finalized their guest list, invite only immediate family members and closest friends.

How They Are Invited
If the party is formal, the host should send out printed invitations. You can help them find a style that coordinates with the bride and groom’s wedding invitation. Otherwise, a short note or phone call is fine. Some people use electronic invitations and send them via e-mail. The invitation should mention the dress code if it is a formal event. Many people are unsure of what to wear and may surprise the host by showing up in casual attire when the host assumes they would arrive dressed for a formal celebration.

When to Have It
Two to four months after the engagement and no later than six months before the wedding.

Where to Have It
The party can be a dinner at a hotel, resort, club, or restaurant; a simple meal or dessert at the home of the bride’s family; a cocktail party; or a fun, casual barbeque in the backyard. You can work with the host in selecting a venue that appeals to the tastes and styles of the bride and groom. The venue in which the wedding reception is being held may be willing to negotiate a good price if you have it there.

Special Considerations for Same-Sex Engagement Parties
The families of either partner can host the party. Realize that this may be the first time family members have been around a same-sex couple, and for the comfort of the couple, it might be wise only to invite people who are supportive of them. As with any engagement party, only people who will be invited to the wedding should be invited to the engagement party. If the event is not held in a home, make sure the venue is friendly to same-sex couples.

In my ebook I go into details about toasts, gifts and favors. I also talk about other wedding related parties that you can plan; showers, bachelor and bachelorette parties, rehearsal dinners. bridesmaid luncheons, after-parties and wedding brunches.

Be open to planning all wedding related events to give your couples one-stop service and generate additional income for your business.

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