Become a Top Wedding Planner – Plan Now for Engagement Season


It’s August 25 and here, in the United States, Thanksgiving is November 25, just three months away! I know it is difficult to think about the holidays when, at least here in Northern California, we are experiencing the hottest days of the year. However, Thanksgiving starts “engagement season” and you can’t wait until November to start your marketing to reach the many couples who get engaged over the holiday season.

Here are 5 things you can do to get ready:

1) Review your marketing plans for the next few months. If you don’t have any plans, start making a list now of online and offline marketing you can begin and continue throughout the rest of the year.

2) Update your portfolio and website so they contain the most current photographs of the weddings you have done. Your website should also have the most current information about your services.

3) Investigate bridal shows and wedding expos and consider participating in January, when many of these events get the most attendees. A benefit of looking into them now is that many have Fall shows that you can attend before you decide to become an exhibitor.

4) Keep in contact with your current vendor network and make sure they know of any services you have added, they might be able to refer more brides to you.

5) Take action on your plans. I know a lot of people who stay in the research and analysis mode. Although it is a good idea to research your target market and understand what they would respond to, you need to take action to make things happen.

Make sure people know you are available to plan engagement parties and wedding related events. Also, if you are open to planning holiday parties, the end of summer is a great time to market your services for those events also.

If you are dreaming about becoming a wedding planner and haven’t started your business, sign in to get my free Special Report, “7 Steps to Becoming a Top Wedding Planner,” to learn how you can realize your dream.

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