Become a Top Wedding Planner – Use Social Networking to Grow Your Offline Network


Last week I had the pleasure of having lunch in San Francisco with wedding planners, Emma and Vincent Willis, of The Wedding Daze, in Sheffield, England. We had never met in person or spoken on the phone, our entire relationship had been through Twitter and Facebook. We decided to meet in person when they scheduled their honeymoon here in California.

Emma and Vincent are experts at using online social networking to enhance their offline relationships. They have connected not only with brides through Twitter, Facebook and their blog, but also with local high quality vendors who they now partner with to plan fabulous weddings.

Here are 7 tips for using social networking to grow your offline network:

1) Give tips and information about wedding planning so people see you as an expert

2) Send people to your blog and website when you have new content

3) Tweet and post often, don’t let days or weeks go by without connecting, people will forget about you

4) Pass on links with interesting news and information about weddings

5) Chat with others in the wedding business and with brides

6) Participate in #weddingwednesday and #ff (follow Friday) on Twitter. This is when you recommend that your followers follow other people. On Wedding Wednesday, recommend people in the wedding industry. On Follow Friday, it can be wedding professionals and others.

7) Don’t just send out messages blatantly asking  people to refer or hire you, use social networking to let people get to know, like and trust you then the brides and vendors will follow

Congratulations to Emma and Vincent on their wedding and for knowing how to use social networking to build their business.

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