Become a Top Wedding Planner – When "Free" Marketing Actually Costs You

 

Wedding Planner Hands Out Her Business Card

If you are just starting to become a wedding planner, you may be tempted to do things cheaply and get as much as possible for free.  There is nothing wrong with free and low cost services as long as they don’t hurt your image as a professional.

I recently met a new event planner at a seminar.  She gave me her card, brochure, and her website information.  Her business card was of fairly light-weight paper and a bit wrinkled from being in her pocket.  The back of the business card had the logo of a printing company.  She explained that she had gotten them free and just had to pay a small shipping cost.  She had printed her own brochure on her computer, it had a misspelled word.  Her website address was something like this: www.hereventcompany.freewebsite.com.

Here are the problems I saw that could hurt her chances of getting clients and why:

  • Wrinkled business cards look sloppy.  People want their wedding and event planners to be neat and organized.  Order the thickest, highest quality business card paper you can afford and buy a business card case to hold them so you are not just jamming them into your purse or pocket where they will be damaged.
  • Business cards advertising their printing company scream, “I’m not serious, I’m just trying this business out to see if it works.”  Clients want planners who are professional and reliable, they don’t want to wonder if you will still be in business on their wedding day.  The same companies that offer free business cards usually also sell business cards for a fairly inexpensive price and it’s best to make that investment in your business.
  • Brochures need to be carefully checked for spelling errors.   She needed to have someone proofread it, it’s easier for someone else to catch mistakes.
  • Her web address should be www.hereventcompany.com.  It should not have any extensions, that instantly tells her potential clients that she has a free site and isn’t a real professional.

Save money when you can but always look at your marketing with a critical eye and make sure you can answer “yes” the question, “Does this marketing piece reflect the high level of quality, professionalism, and experience that I bring to my work?” 



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