Become a Top Wedding Planner – A Formula for Selling to Brides

 

Engaged Couple Reading a Wedding Planner's Website

Years and years before I became a wedding and event planner, I sold telephone systems and service.  I hated it because I had to do cold calls but the sales training was great and has served me well as an entrepreneur.

One idea I was taught over and over in every sales class was that everyone listens to the same radio channel “WIIFM” which means “What’s in it for me?”  When you talk to brides about the services you offer you must tell them why they would want to buy those services.  In other words, sell the benefits, don’t just give a description of your services.  You must do this when you meet with potential clients and benefits must be written in your website and brochure copy.  People buy benefits.

So, let’s say you offer a service in which you find wedding venues.  Here is what you might say:

“We research and find the wedding location that will suit your budget and style so you don’t have to spend time and energy surfing the Internet, making phone calls, and visiting places that won’t work for you.  We know know the best venues in the area, from traditional to unique, and can find you the right location for your big day.

Formula to use whenever you talk about your business = tell the features of your services then sell the benefits.




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One Response to “Become a Top Wedding Planner – A Formula for Selling to Brides”

  1.  

    […] any more details, but this is certainly a chance to really acquire a piece of ham radio history. Become a Top Weding Planner – A Formula for Selling to Brides – becomeatopweddingplannerblog.com 10/11/2009 Years and years before I became a wedding and […]

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