Wedding planning isn’t the only service you can offer to brides. Many planners offer other services and products to give their clients a “one stop shop”. However, really think about the extras you are offering and make sure they don’t distract from your main business of planning weddings.

Here is the reason I’m writing about this. The other day I was doing some research on the Internet. I came across an article I thought was going to be about ideas wedding planners could use to increase revenue. It was basically an article about an herbal drink, sold through multi-level marketing, which the author thought wedding planners should sell to their clients as an alternative to alcoholic beverages. I went to her website, she says she is a wedding planner, and it again was a sales pitch for the drink. So is she a wedding planner or a salesperson for the drink who is targeting brides and wedding planners? It looks to me like she is a drink salesperson.

If you want to become a top wedding planner, then focus on planning weddings. Offer products and services that are related to it, such as invitations, favors, party rental, but keep your attention and your marketing message focused on your core business.