Wedding Planners – Stop Undercharging! 3 Tips for Building Self-Confidence


Wedding Planners - Stop Undercharging

One of the most important qualities you need to have as a wedding planner is self-confidence. You have to be willing to get out and meet new brides and get them to hire you, connect and partner with wedding vendors with whom you have never previously worked, and be able to graciously accept feedback about your work, both the good and the not-so-good.

If you don’t have the confidence you need to run your wedding planning business, you will find yourself:

  • Wondering who would want to hire you because you don’t have the years of experience you think brides want
  • Hiding behind your computer and doing all of your marketing online instead of getting out and meeting new people
  • Charging less that your services are worth
  • Accepting every bride you meet as a client, whether or not they are your ideal bride, and often deeply discounting your services to do so

If you see yourself doing any of the above, here are 3 tips that will help you build your confidence:

1) Remember your past successes

Chances are you have already successfully planned a number of weddings or you wouldn’t be starting a wedding planning business. Those brides appreciated you and had confidence in you, that means other brides will also.

2) Manage your self-talk

When a bride decides she isn’t interested in your services, don’t replay every conversation in your head and dwell on all the things you wish you had said or done differently. Recognize mistakes you may have made, if any, then move onto the next opportunity.

Never beat yourself up for mistakes, just learn from them.

3) Get the knowledge you think you need to succeed

If you feel that getting a certificate in wedding planning, or additional training in any other areas, will increase your confidence, decide how to get the time and money to do them and get them done.

Remember, before a bride hires you, she needs to feel confident in you and your ability to plan her wedding. If you don’t feel confident in yourself, you can’t expect her to either.

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